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For the third consecutive year, HubSpot has been crowned ‘Best Marketing & Advertising Software’ by G2, the world’s largest and most trusted software review site. This recognition is voted for by real users, and facilitated by G2, making it a true reflection of how businesses around the world rate HubSpot and other sales & marketing software.
At Catalyst, we’ve worked with a wide variety of HubSpot clients. Many of them love HubSpot, but we do acknowledge that it’s not for every business. To truly see value from the platform, you need the right expertise, strategy and execution, which is where our CRM specialists come in.
In this blog, we’ll touch on why HubSpot keeps winning the G2 award, before running through what businesses that are getting true value out of HubSpot are doing differently to others.
Why do Businesses Love HubSpot?
HubSpot is, without a doubt, leading the way in marketing automation, CRM and customer engagement, with over 184,000 customers globally using HubSpot to help grow their business.
But what actually is it that makes HubSpot so popular? Well, in a nutshell:
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It’s an all-in-one growth platform
HubSpot provides a suite of tools that covers pretty much everything a growing business needs:
- CRM
- Marketing
- Sales
- Customer service
All under one roof.
Not only this, but HubSpot seamlessly integrates with thousands of tools, meaning that if there’s something you don’t like about their selection of tools, you can choose your own software and integrate it with your CRM.
Finally, as a growth platform, you’ll be pleased to know that HubSpot is scalable for every stage of business growth – from startups to enterprises, so feel free to be as ambitious as you like!
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It’s easy-to-use, yet powerful
Once you know how to use it, HubSpot is really easy to use (after an expert bit of onboarding and training to get you going, of course!).
HubSpot does make marketing automation and reporting accessible – it’s one of the easiest tools on the market to use, boasting features like:
- No-code tools
- Drag-and-drop builders (perfect for landing pages)
- Smart content and AI-driven personalisation
- An intuitive UI for ongoing usage
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It provides the data businesses need to grow more intelligently
Growing a business is seriously hard work.
Growing a business without insights is nigh-on impossible.
HubSpot users often cite the platform’s powerful reporting capabilities as one of its biggest benefits, which include:
- Advanced analytics and reporting that helps businesses understand ROI effortlessly
- AI-powered automation optimises workflows, lead nurturing and content strategies
- Predictive analytics ensure businesses target the right customers at the right time
Award Winning, Sure, But How Can You Maximise HubSpot Value?
While HubSpot is an award-winning platform, many businesses don’t use it to its full potential. It’s like having a Formula 1 car but not knowing how to drive it at full speed.
That’s why HubSpot partners with specialist CRM teams at proven agencies, like ours at Catalyst. As a HubSpot Diamond Partner, we don’t just implement HubSpot – we optimise, integrate and fine-tune it to drive your best possible marketing results.
Here are 4 ways HubSpot customers use our expertise to get more out of their HubSpot subscription:
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HubSpot onboarding & setup
New to HubSpot? We’ll get you up and running, ensuring the right workflows and automations are in place from day one.
A CRM is only as good as its data. That’s why, as part of the onboarding process, we will make sure it is clean, structured and optimised for sales & marketing teams. We will set up any required integrations with LinkedIn, Google Ads, email and social media to give you a complete platform – all in one place.
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Platform management & support
Already using HubSpot but not seeing the results you expected?
We help businesses to get more value and see a true ROI from HubSpot. To do this, we provide a comprehensive HubSpot audit, where we look through your platform and identify areas for improvement.
By integrating best-practice automation and lead scoring, we’re able to help you cut down on monotonous admin and focus on closing deals and growing your business.
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HubSpot training for your team
We create bespoke training courses for users that want to upskill on their daily HubSpot usage.
HubSpot can be overwhelming. Our training is designed to help users get to grips with the platform and actually use it, rather than ignoring it (which often happens when teams aren’t adequately trained).
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Advanced strategy & customisation
As a HubSpot Diamond Partner, we use HubSpot day in, day out.
This means that we really do know our way around the platform. We’re well positioned to advise on your ongoing strategies, ensuring that there is full alignment between your business processes and your CRM.
Are You Ready to Get Better Value from HubSpot?
HubSpot truly deserves the recognition it’s getting from G2 – we want to congratulate the team and our partners at HubSpot on what is a huge achievement!
So, if you’re an existing HubSpot customer looking to get more value from your platform, or you’re considering integrating HubSpot into your processes, get in touch with our specialists today for tailored advice, or a friendly chat about HubSpot.
